Do you really understand your customers—or do you merely know about them?

Demographics and psychographics are useful, but understanding your audience requires something more: getting out of your chair and sitting in theirs.

In Episode 005 of Better Bible Business, Paul Erickson explores how biblical others-mindedness can transform the way we understand and serve customers. Through real-world examples from grocery delivery, heavy-equipment repair, user experience design, and even getting fired for advocating for the customer, we’ll examine what it means to look out the window instead of into the mirror.

We’ll also consider insights from Theodore Levitt, Steve Jobs, and David Ogilvy—and a simple framework you can begin using today:

Listen. Understand. Serve.

The customer isn’t always right. But the customer is always worth understanding.

Be smart. Be good. Be humble. Be active.

CHAPTERS:

00:00 How to Understand Your Audience
04:00 Loving Your Neighbor in Business
07:12 Knowing About Someone ≠ Understanding Them
12:02 Start With the Customer
18:34 What Business Are You Really In?
21:29 Why I Got Fired
24:54 The Customer Isn’t Always Right
27:13 Listen. Understand. Serve.

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Better Bible Business helps Christian entrepreneurs apply biblical truth to the practical realities of business, leadership, marketing, work, and life.

SOURCES & FURTHER READING

The Holy Bible, King James Version
Philippians 2:3–4
Matthew 22:39
Proverbs 18:13

Theodore Levitt — “Marketing Myopia”
Harvard Business Review: https://hbr.org/2004/07/marketing-myopia
Buy on Amazon (affiliate link): https://link.amazon/B06Qw0tHm

Steve Jobs, Apple Worldwide Developers Conference, 1997
“Start with the customer experience and work backwards to the technology.”
Video: https://youtu.be/EZll3dJ2AjY

David Ogilvy — Rolls-Royce Silver Cloud advertisement (1958–59), The New Yorker
Headline: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

Transcript

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